Companies invest heavily in capturing and converting users into new customers. In fact, for every $92 spent attracting leads, $1 is spent on conversion rates. Studies have also shown that the use of ad blocking has increased to 40% on laptops and 15% on mobile devices. There are a large number of users who don't trust banner ads, and this is one of the main reasons why some digital publishers are losing interest in profitability. If your revenue is heavily dependent on ads, you need to work on improving your site's UX and conversion rate. As users increasingly opt out of seeing ads on their devices,
if you want to succeed in the digital publishing game, you need custom t shirts to make ads work for you and increase conversions at the same time. , which the following usability tweaks will help you achieve. 1. Don't overwhelm users If you've ever read The Paradox of Choice , you know that the fewer choices people have, the better able they are to make decisions. Excessive choice has been shown in countless studies to lead to discomfort, due to people's limited ability to process information. It can also lead to consumer demotivation and lack of action, lack of motivation in task completion, reduced conversion, dissatisfaction and regret after choice. This analogy can also apply to
the ads on your pages - if you want more click-through rates and better conversions, you need to make sure your ads are uniquely defined. Filling the design of your pages with as many ads as possible will only have the opposite effect with users and your advertising partners. If you want to keep users on your site longer, you need to keep ads to a minimum. For example, on your homepage, you should absolutely host as few ad units as possible in order to give readers the opportunity to find and choose what they want to read.