And, most importantly, the influencers were happy to work with my client and me. Before diving into the outcome of my revamped strategy, a few notes on how to identify influencers in your niche who will want to work with you: Customer testimonials: Customers who already recommend your product and share positive feedback are most likely willing to partner with you, so it should be easy. Social media follow-up: Customers who actively participate in your social channels by sharing your content or commenting on a post provide you with a great opportunity to reach out to them. Competitors: If someone is talking about your competitor's products, it is already more likely that they belong to your niche.
This is the perfect time to capitalize fax list on the idea of collaborating. My overhauled influencer outreach strategy ended up driving my first e-commerce client website to over 200 email subscribers in a month and over $10,000 in revenue; a huge improvement over previous misfires. Take a look at . They partnered with just five influencers, including Stephanie and Bethany Marie, to share their TOTEWELL campaign. reached over one million targeted consumers with high-quality content from these five influencers. Or, consider what Arby did during his partnership with. Advertising Continue reading below Hey can we get our hat back? GRAMMYs — Arby's January 27, 2014 This Tweet by Arby engaged over 118,000 people, got over 180,000 RTs, favorites and related organic mentions, and nearly 170 million potential impressions.
October 28, 2015 Bottom Line: Don't let failure get you down. Just because you haven't found the solution yet doesn't mean you should stop trying. You can with influencers in your niche. Lesson 3: Get Organized I knew my outreach strategy was wrong when I received this email: outrea chemail I realized that I wasn't making it easy for influencers to work with me, I was on the wrong side of a potential long-term, revenue-generating partnership. Advertising Continue reading below Shortly after receiving this email, I put together an influencer guide to guide my process. I created a Slack community, set up a due date calendar in Trello, and developed an influencer agreement to clearly explain why influencers should work with me and what they should expect. All of this has replaced constant, boring emails.