Even so, the end of the matter has once again been the solution that the Supreme Court reached in 2015, the non-existence of said right in that vacation periodDeveloping a perceptual map of positioning in a company is essential for the business, although there are still many people who are not very clear about what it is. What is a perceptual map of positioning When talking about strategic marketing.
A perceptual map refers to a tool that enables the relationship between two variables so that the market situation can be expressed. An example could be the whatsapp mobile number list different positions occupied by competing brands, since in this way it is possible to analyze which is the most appropriate space.
These variables are represented in a format of vertical and horizontal axes. The grids obtained express, for example, relations of the type: low price and high quality. The maps are of great help to be able to make decisions related to the different approaches of the offers, the differentiation strategies or the business development, among many others.