Unsurprisingly, the in-person approach is most popular among older age groups, though it isn’t completely lost on Gen Z and is still favored by almost one in five Millennials. TV Ads Are Key for Boomers and Gen X One in four consumers say TV ads are their preferred way of learning more about a product and its features. TV ads rank in the top three most preferred channels to learn about products for Gen X and Baby Boomers, but lose favor with Gen Z and Millennials who strongly prefer other digital channels like social media. percent of age groups that use retail stores to learn about products.
Word of Mouth Is Relevant, But Gen Z Looks to Influencers Instead 23% of consumers say they prefer to learn about products through word of mouth. Interestingly, word of mouth ranks in the top 5 channels for learning about products for every fax number list generation except Gen Z. Our Consumer Shopping Report 2022 even found that Gen Z places more importance on recommendations from influencers than their friends and family. Online Reviews Are Sought By All Generations One in five consumers say they prefer to learn about products through online reviews, regardless of generation. Of course, whether they go to YouTube, Amazon reviews, or a dedicated blog to get those insights will depend on their age.
Percent of people who want to learn about products through reviews Social Media Is Key For Gen Z and Millennials Overall, just 17% of consumers say social media is their preferred channel for learning about products and their features. However, social media comes in at 1 for Gen Z, second for Millennials, and fourth for Gen X. what percentage of age groups prefer to learn about products on social media Next, let’s take a look at how consumers want to learn about products on social media. how consumers learn about products on social media Feed posts, ads, and stories are the top three formats for learning about products on social media. 36% of consumers want to learn about products through short-form videos like.