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Md Monower hossain
Jun 20, 2022
In Welcome to the Forum
In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as Special leads marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed than ever because Special leads of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints. Buyers are forming opinions, reaching conclusions, and Special leads influencing others well before we as marketers have a chance to “make our pitch”. Beyond the buyer, our existing customers today want to feel wanted and understood. They want to build long-term relationships and align with brands that care about them and connect with them on a personal level across every Special leads channel and touchpoint. The point is this: Customers want to be Special leads engaged! With that said, it’s worth exploring what that really means for us as marketers. More to the point, how we can shift our marketing strategy and Special leads effort to more engagement? Value Over Volume True customer engagement is the whole idea behind the book that I am writing entitled, Engage to Win, which is my call to arms to all marketers to challenge their views about what it means to really “engage with” and not “market to” their buyers. I Special leads believe that many of the digital tools we have at our disposal—email, digital ads, social media, web,
Engage to Win, a Blueprint for Success in Special leads content media
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Md Monower hossain

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