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a market share of 43.6%. Atresmedia has reached a figure of 459.0 million euros, which translates into a fall of -2.9% compared to the same semester of 2017, usa phone list its share at 41.6%. In turn, advertising investment in the group of regional television channels concentrated in the first six months of the year, an investment of 50.0 million euros, which represents a decrease of -9.4% over the 55.2 million that were registered in the same period of 2017. This evolution places the market share of this group of televisions at 4.5%. The payment channels show a usa phone list of 5.8% in the analyzed period, reaching a turnover of 50.7 million over the 47.9 million they had in the first six months of the previous year, obtaining a share of 4.6 % From the market. By Writing Article STRATEGY Jul 26, 2018 What is the future and the present of work in marketing strategies Planners and strategists are clear that although strategy is increasingly important, there is still more that can be done Tags marketing strategy planners strategists read later favorites 0 ads UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. Having a solid strategy and an efficient roadmap is very important in the field of marketing. Companies need to position themselves in the usa phone list possible way to reach consumers and for this it is very necessary to know where things will go and how they will have to act in the market. They have to anticipate events and they have to usa phone list able to see very well where the future will go. And for this they need to use their usa phone list who in this case are professionals specialized in planning where the company will go and what they will need in the future. They are the planners and the strategists, the experts who mark the steps that must be followed and who analyze where things will go. Understanding how they are seeing the work that is being done right now and studying what are the strengths and weaknesses they consider within the industry also helps to understand what companies fail and how they work in general to make their marketing strategy. A global study carried out by Warc on the future of strategy has asked senior planners and strategists how they see the present and the future of their work. Certain conclusions can be drawn from their responses. Strategy is becoming more and more important Or at least that is usa phone list the study data allows us to conclude. Companies usa phone list to have more and more mapped out what is going to happen and increasingly hope to establish some sort of guidelines of where they should go. "Senior clients want more strategy, perhaps to help them navigate the marketing maze and become better marketers," explains one of the managers they spoke with. Therefore, it is not surprising to see that their perception of their role in the industry is more positive. 50% of the strategists believe that the influence they have on their clients is increasing and 57% consider that their weight within the agencies is more influential.